US entrepreneur Ryan Grepper set a new record for online fundraising in August 2014 when customers flocked to Kickstarter to help him bring his fancy esky, the Coolest Cooler, to market via pledges of $13,285,226. This astonishing success story is one of dozens featured in Crowdfund it!, a comprehensive guide to the global crowdfunding phenomenon. Fully revised for this third edition, the book offers expert advice for creatives, start-ups and not-for-profits who are considering running an online fundraising campaign.
