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All Marketers are Liars by Seth Godin
24.99 AUD
Category: Business Finance Management
Seth Godin's three essential questions for every marketer: "What's your story?" "Will the people who need to hear this story believe it?" "Is it true?" All marketers tell stories. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe tha ...Show more
Linchpin : Are You Indispensable? How to Drive Your Career and Create a Remarkable Future by Seth Godin
35.00 AUD
Category: Business Finance Management
Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks o ...Show more
Linchpin: Are You Indispensable? How to drive your career and create a remarkable future by Seth Godin
22.99 AUD
Category: Business Finance Management
This life-changing manifesto shows how you have the potential to make a huge difference wherever you are. Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have been translated into 36 languages and reached millions of re ...Show more
Permission Marketing by Seth Godin
19.99 AUD
Category: Business Finance Management
Whether it is the TV commercial that breaks into our favourite programme or the telemarketing phone call that disrupts a family meal, traditional advertising is based on the hope of snaring our attention away from whatever we are doing. Seth Godin calls this Interruption Marketing, and, as companies are ...Show more
Poke the Box: When Was the Last Time You Did Something for the First Time? by Seth Godin
24.99 AUD
Category: Business Finance Management
Poke the Box is Seth Godin's spirited call to action for anybody too afraid to try something new, now relaunched and repackaged If you are happy being just a dreamer, perhaps you don't need this book. If you're enjoying the status quo, don't even consider reading this book. If you are content waiting ...Show more
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
24.95 AUD
Category: Business Finance Management
You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, l ...Show more
The Carbon Almanac by Seth Godin
37.99 AUD
Category: Business Finance Management
When it comes to the climate, we don't need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, yet it seems we can barely agree on what is really going on, let alone what needs to be done. We urgently need facts, not o ...Show more
The Icarus Deception: How High Will You Fly? by Seth Godin
29.99 AUD
Category: Business Finance Management
In "The Icarus Deception", Seth Godin's most inspiring book, he challenges readers to find the courage to treat their work as a form of art. Everyone knows that Icarus' father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it ...Show more
The Practice by Seth Godin
32.99 AUD
Category: Business Finance Management
In this revolutionary little book, Seth Godin will turn your assumptions about the creative process upside down and help you to look at the world from a different angle. You will recognize your work for what it is- an act of generosity and a way to make change, as well as what it can never be, something ...Show more
The Song of Significance by Seth Godin
35.00 AUD
Category: Business Finance Management
"Humans aren't a resource to be bought, used and discarded - they are the point of the workplace, the life essence of innovation, growth and success." From the bestselling author of Purple Cow and This Is Marketing comes an urgent manifesto for leaders facing unprecedented challenges in a rapidly-chang ...Show more
This is Marketing: You Can't Be Seen Until You Learn To See by Seth Godin
35.00 AUD
Category: Business Finance Management | Reading Level: very good
Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream busi ...Show more