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Branding That Means Business - Economist Edge: Books That Give You the Edge by Tessa Misiaszek; Matt Johnson
22.99 AUD
Category: Business Finance Management | Series: Economist Edge Ser.
'The most insightful book on branding of the last 20 years' Rory Sutherland, Vice Chairman of OgilvyNow, more than ever, your brand is either loved - or it's noise.In a world defined by digital products and immediate gratification, how can your brand stand out? When consumers can easily have anything, h ...Show more
Giving Good Feedback - Economist Edge: Books That Give You the Edge by Margaret Cheng
24.99 AUD
Category: Business Finance Management | Series: Economist Edge Ser.
'Brilliant...as entertaining and interesting as it is practical' - Graham Allcott, author of How to be a Productivity Ninja We are surrounded by feedback, whether we're being asked to like, rate or otherwise comment on products, services or even people. At work, the right kind of feedback delivered at t ...Show more
Innovating with Impact - Economist Edge: Books That Give You the Edge by Ted Ladd; Alessandro Lanteri
24.99 AUD
Category: Business Finance Management | Series: Economist Edge Ser.
'In an era where innovation is like oxygen, this is a riveting read' Gopi Kallayil, Google It is a myth to consider innovation the domain of the special few inspired by 'eureka!' moments that always result in brilliant new products. In reality, anyone with the right tools, traits, and methods has the po ...Show more
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