The Tipping Point - How little things can make a big difference
Author(s): Malcolm Gladwell
An introduction to the Tipping Point theory explains how minor changes in ideas and products can increase their popularity and how small adjustments in an individual's immediate environment can alter group behavior.
Product Information
General Fields
- :
- : Little Brown & Company
- : Back Bay Books
- : 0.295
- : 01 January 2002
- : 211mm X 140mm X 23mm
- : United States
- : books
Special Fields
- : 301
- : good
- : 302
- : English
- : Paperback
- : Malcolm Gladwell