Russell has spent over a decade successfully starting and scaling companies online. This book takes the best of what he s discovered from over 1,000 unique split tests, tens of millions of visitors online and broken it down into a simple process that ANY company can use to geometrically improve their traffic, conversions and sales online. -- Anthony Robbins Russell is not a pretend expert, but someone who has actually built one of the most successful businesses I know teaching entrepreneurs how to employ online marketing in their business that achieve exceptional results. -- Bill Glazier I sit now, as infrequently as possible, in meetings with young online marketing people demonstrably devoid of any disciplined thinking. They are full of opinion and youthful hubris but very short on facts. I do not want to share a foxhole with them or depend on them. I would risk it with Russell. -- Dan Kennedy"

Russell Brunson started his first online company while he was wrestling in college. Within a year of graduation he had sold over a million dollars of his own products and services from his basement. For over 10 years now he s been traveling around the world helping companies to create sales funnels that help them to double their traffic, conversions, and sales online."