In this smart, playful, and provocative book, one of today's most original business thinkers argues that we underestimate the importance of romance in our lives and that we can find it in and through business - by designing products, services, and experiences that connect us with something greater than ourselves.

Engaging, even lyrical stories in the spirit of the best of classic Fast Company. Work is personal Seth Godin, author, THE ICARUS DECEPTION Every hard, calculating member of the executive team can benefit from this book's unabashedly soft, humanistic approach to unlocking the potential in organisations - because at the end of the day, enabling the humans in one's organisation is the only way to unlock the romantic quest for better businesses John Maeda Partner, Kleiner Perkins Caufield & Byers and author of THE LAWS OF SIMPLICITY and REDESIGNING LEADERSHIP Tim Leberecht shows how our lives would be different if we didn't check our hopes and dreams at the office door. If more people and workplaces followed his rules, our jobs would be more fulfilling Adam Grant Wharton professor and New York Times bestselling author of GIVE AND TAKE The Business Romantic is a wonderfully unusual business book that reminds us of the critical importance of reconnecting our economies with our emotional and spiritual needs. It encourages us in a playful yet reflective way to find beauty and meaning in our work lives and shows us how small, everyday actions can help us build a more humane economy Klaus Schwab Founder and Executive Chairman, World Economic Forum I'm in love with Tim Leberecht's celebration of Business Romantics. Success today isn't about price, features, quality - pure economic value. It's about passion, emotion, identity - sharing your values. This big-hearted book will inspire you to think bigger, aim higher, and do something meaningful William C. Taylor Cofounder and Founding Editor, Fast Company; author of PRACTICALLY RADICAL: NOT-SO-CRAZY WAYS TO TRANSFORM YOUR COMPANY, SHAKE UP YOUR INDUSTRY, AND CHALLENGE YOURSELF

Tim Leberecht is the chief marketing officer of global design and architecture firm NBBJ. Previously, he was the chief marketing officer of product design and strategy firm Frog Design. His writing has appeared in publications such as Fast Company, Forbes, Fortune and Wired. He has spoken at venues including TEDGlobal, The Economist Big Rethink, DLD, and the World Economic Forum. Leberecht is the co-founder of the 15 Toasts dinner series and an advisor to The Human Agency, a collective of social change-makers. He serves on the World Economic Forum's Global Agenda Council on Values and on the board of Jump Associates, a strategy and innovation consultancy. He lives in San Francisco with his wife and daughter.