Think Write Grow: How to Become a Thought Leader and Build Your Business by Creating Exceptional Articles, Blogs, Speeches, Books and More
Author(s): Grant Butler
In a competitive age, thought leadership has emerged as a subtle but powerful way to grow your business, establish credibility and demonstrate expertise, build your profile and forge relationships with prospects and customers. Thought leadership material can take many forms, including public speaking, websites, the media, advertising, writing books, online forums, webinars and blogging. This book will show you how to take your great ideas and craft them into a clear point of view which can influence others. The book is organised into three parts: 1. Think: Defines thought leadership and how to transform your great ideas into effective thought leadership material. 2. Write: Shows you how to articulate your ideas into effective communication. 3. Grow: Demonstrates how thought leadership can be marketed to grow your business and profile.
Product Information
Grant Butler is managing director of Editor Group, Australia's leading corporate writing firm. Before founding Editor Group, Grant was a senior journalist with "The Australian Financial Review" and held PR and lobbying roles in Australia and the United Kingdom.
About the author vii Acknowledgements ix Introduction xi PART 1: THINK 1 What is thought leadership? 3 2 What is thought leadership marketing? 9 3 Who are thought leaders? 15 4 Finding your sweet spot 33 5 Types of thought leadership material 41 PART 2: WRITE 6 Preparing to write 61 7 Writing to capture, convince and close 75 8 Writing: words, flow and storytelling 95 9 Editing and revisions 119 PART 3: GROW 10 The benefits of thought leadership 129 11 Your investment 141 12 Strategy and promotion 147 Conclusion 162 Appendices 163 Index 170 Notes 175
General Fields
- :
- : John Wiley & Sons Australia Ltd.
- : John Wiley & Sons Australia Ltd
- : 0.299
- : 01 October 2011
- : 230mm X 147mm X 13mm
- : United States
- : 01 January 2012
- : books
Special Fields
- : 192
- : 651.7
- : 1
- : Paperback / softback
- : Grant Butler