Dealmaking - The New Strategy of Negotiauctions
Author(s): Guhan Subramanian
Informed by meticulous research, field experience, and classroom-tested strategies, Dealmaking offers essential insights for anyone involved in buying or selling everything from cars to corporations. Leading business scholar Guhan Subramanian provides a lively tour of both negotiation and auction theory, then takes an in-depth look at his own hybrid theory, outlining three specific strategies readers can use in complex dealmaking situations. Along the way, he examines case studies as diverse as buying a house, haggling over the rights to a TV show, and participating in the auction of a multimillion-dollar company. Based on broad research and detailed case studies, Dealmaking brings together negotiation and auction strategies for the first time, providing the jargon-free, empirically sound advice professionals need to close the deal. Originally published in hardcover under the title Negotiauctions.
Product Information
General Fields
- :
- : W. W. Norton & Company, Incorporated
- : W. W. Norton & Company, Incorporated
- : 0.462664
- : 03 August 2020
- : .8 Inches X 6.4 Inches X 9.6 Inches
- : books
Special Fields
- : 256
- : 658.4/052
- : English
- : Hardback
- : Guhan Subramanian